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You Can WIN!
A trip to Cabo San Lucas to fish Mexico's largest tournament, the WON Los Cabos Tuna Jackpot with Reactor and IGFA Angler's Digest host Bill Boyce. Click to enter now.
Keeping HI Safe
Reactor is proud to announce our selection as the official watch of the Hawaiian Lifeguard Association. These watermen and our watches are truly "built for saltwater use." Watch for more details (and special product) coming soon.
Raise the Roof!

Blues Edition Critical Mass supports the new Blues Hall of Fame in Memphis, TN. First 100 purchasers receive an autographed copy of Grammy winner and blues legend Charlie Musselwhite's newest release, "Juke Joint Chapel."

The Dark Side

Meet the new black - black titanium, a first for Reactor. All new black Gamma Ti with super-tough DLC coating and of course, patented Never Dark® illumination.

New Spectrum
Sporting a larger 38mm diameter case and color-matched impact bumper, the new Spectrum is our sportiest ladies' model yet. 200M depth tested in four great colors.
What if...

You hook a 300lb. bull shark with a Neutron. Let's have some fun and find out!

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Want to have the BEST TIME?Win a trip to fish for giant yellowfin tuna in Cabo San Lucas with us and the IGFA's Bill Boyce in Mexico's largest fishing tournament. Click to learn more
Congratulations Rob HollandRob wins his third consecutive World Unlimited Aerobatic Championship, proving he is indeed equally talented and fearless. This video is the proof.