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Introducing Helium

With an oversized case that is both bold and elegant, Helium is a new styling direction for Reactor, but still built tough with the Reactor DNA. Helium is available in full and mid sizes in a wide range of colors and band options. Watch for it in stores by May 10.

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Introducing Trident

Reactor's Trident with Never Dark® is quickly becoming the choice in watches for the serious outdoorsman as well as our elite military and tactical police units. We're proud to introduce six styles with new bold colored dials and the same industry-leading illumination.

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Just in time for Team Reactor Watch

The Miller High Life Professional Tarpon Tournament Series presented by Century Boats held its annual "Ladies Day" exhibition Tarpon tournament in Boca Grande Pass. The event pitted 58 teams of three lady anglers and a male Captain and mate against each other, competing to win a first-place prize of $10,000 with a total purse of $25,000 in cash and prizes... click here to view article

Profiles on Who is Wearing Reactor
St. Louis Cardinals All-Star Albert Pujols

Without question one of the finest players in the game, after only seven seasons he already gets compared to greats like Ted Williams and Joe DiMaggio. His watch? A black Neutron with our supple natural rubber strap.

Welcome to the Home of the Best Built Sport Watch

We wouldn't say it if we couldn't back it up. Feel free to compare a Reactor watch to any watch on the market, regardless of price. Our watches are built to meet, and in many cases exceed demanding Swiss standards, and we pack them with a group of features that we call the Reactor DNA that are found together on no other watch. Combined with unique styling and 90 models to choose from, we're confident that we will be your next watch.

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